Creative Direction & Fashion Intelligence 40-Hour Portfolio-Style Program

• Senior-level
• Fashion Intelligence= fabric, color, market, trends
• Works for merchandising, textile, styling, production backgrounds

We offer short courses and portfolio-style program that are well suited for professionals with an industry background who are looking to refine their creative eye, rather than focus on sewing or technical design. These courses concentrate on key areas such as fabric understanding, color selection, fashion direction, trend awareness, styling concepts, and visual decision-making, with a strong emphasis on conceptual thinking and creative clarity. The structure is flexible and modular, allowing the program to be tailored to individual goals, with options for short-term modules or an integrated portfolio-style course.  

Proposed Program Structure (40 Hours)

Module 1: Fashion Market Levels & Creative Positioning (8 hours)

• Understanding the differences between Haute Couture, Prêt-à-Porter, and Mass Market
• How design language, fabric choice, pricing, and customer expectations shift across each level
• Case studies of brands operating in different market segments

Module 2: Fabric Intelligence & Material Understanding (10 hours)

• Reading and analyzing fabrics beyond composition
• Fabric selection according to market level, customer profile, season, and brand identity
• Fabric behavior, drape, texture, and emotional impact
• Developing a strong material-based creative perspective

Module 3: Color Theory, Trends & Fashion Direction (10 hours)

• Color theory applied specifically to fashion
• Color stories and seasonal palettes
• Trend awareness and interpretation
• Translating trends into wearable, market-relevant concepts

Module 4: Mood Boards, Customer Profiling & Visual Storytelling (8 hours)

• Understanding the customer: lifestyle, psychology, and buying behavior
• Creating strong mood boards based on customer and market positioning
• Visual storytelling and concept development
• Learning how to create with intention rather than decoration

Module 5: Conceptual Sketching & Creative Application (4 hours)

• Introduction to basic sketching as a visual thinking tool
• Quick sketches to explore silhouettes, proportions, and fabric movement
• Using sketching to communicate ideas rather than produce finished illustrations
• Throughout the program, participants will work on practical exercises and visual projects, with guided feedback to help refine their creative eye and confidence in decision making.